Articulating Your Unique Identity
PRINCIPLE BUILDING
Branding begins with knowing who you are and why you are called to your vocation. We partner and guide you through the process of discovering your vision, values, differentiation and creation story, the cornerstone elements of your brand belief system, which is the foundation of brand-building and growth.
STRATEGIC BRANDING
We research your demographic audience, build your ideal customer persona, write and edit strategic messaging that is actionable, sustainable and compelling. We craft your unique Brand Identity—merging beliefs, story, message, logo, typography, pattern, color, and image.
WEB DESIGN
We believe purposeful design can elevate good ideas into beloved brands. Your brand identity is translated into a beautifully responsive, compelling, action-oriented, and easy to navigate website. Our custom development and copywriting round out your complete Brand System Design!
Since 1995, Sinclair Loeffler has helped people of influence imagine, deliver and achieve what matters most to them. By integrating executive coaching, strategic branding, and visual design, the result is more than a brand.
Are you wanting to turn your dreams into reality, but clarifying the complexity of your authentic differentiation, let alone how to offer it to others, is holding you back?
LET’S DO BUSINESS DIFFERENTLY.
Discover and deliver a better brand based on your authentic values and gifts
Our clients want purpose and meaning in their lives. That means that your beliefs are intimately connected to your brand, and our goal is to bring that to life. We’ve had clients say, “they seemed to know what I wanted before I did.”
Our process is inherently collaborative. We use our expertise to guide you through every step of your project and ensure each decision is one you feel good about. We mix our aesthetic with a little of what you like and a lot of what your audience likes to produce truly compelling, memorable brands.
We take a meticulous approach to ensuring your new brand identity attracts aligns with your beliefs and dreams. We ask over and over, “What are your superpowers?” and “How does this resonate with your target audience?” and “How is this life you are living the life that is meant to live in you?”
We serve our clients well. This drives us to continually evolve and refine everything we do. Our work isn’t just beautiful for the sake of it (though it is definitely that!). It is also genuinely effective at reaching and growing your target audience.
We are helping people like you discover and communicate your authentic identity. Then we get busy building a brand system and design that becomes the foundation for your best work ever. With our process you will achieve bigger dreams and better brands than ever before.
Christine Loeffler
“If you’re ready to build a better dream, we’re here to help you make it happen.”
Christine Loeffler is the principal designer and owner of Sinclair Loeffler, a brand system design consultancy.
Brand System Design evolved around Christine’s extensive experience in executive coaching, strategic planning, brand identity, graphic and web design. She has grown her business by collaborating with entrepreneurs and influencers to create a robust portfolio of diverse, inspiring design outcomes, each reflecting her client’s authentic values, preferences and personality.
She attributes her innate ability to capture the inherent gifts and talents in her clients to her love for personal development, entertaining, art, and home.
And when she isn’t plugging away on a project, you can find Christine visiting family throughout the Carolinas, entertaining at home with friends, tossing well-chewed balls with Picasso and Bella, and playing puzzle games with the kiddos.